Prof. Christo Kaftandjiev, Prof. Vesselina Valkanova
Sofia University
https://doi.org/10.53656/str2024-5-6-ima
Abstract. The authors analyse in the Literature Review some of the world’s most important scientific books and articles on the following topics – Artificial Intellect (AI); AI image generative programs (Midjourney and others); semiotics and semantics; intertextuality; metaphors; variants/Invariant and redundancy.
In the main part of the paper, the author examines some of AI characteristics, namely – less routine and tedious work; time saving; much more impressive results compared to older generation computers; easier communication with AI, and degree of AI creativity.
One of the most important topics in the article is AI and its applications in education of linguistics, literature, art, painting, cinema, architecture, advertising, economics, etc. from a semiotic point of view.
The authors also study semantic concepts and AI – intertextuality and AI; relation “diachrony/synchrony” and AI; paradigm and AI; redundancy and AI; and the relation “invariant/variants” and AI.
In “Discussion and Conclusions” the authors evaluate the positive and negative aspects of the study and application of AI in school and university curricula of many subjects.
Keywords: artificial intelligence, education, semiotics, narrative theory, linguistics, intertextuality, invariant/variants, metaphor, creativity